Four Warning Signs of a Bad Online Furniture Company

  • Time Saving: This may be a cliché but it actually is an absolutely valid argument in favour of online shopping especially so in the case of furniture shopping. The reason for this is really simple. Furniture is, as we all know, different from our regular shopping items in an obvious way. It is a non-standardised commodity. So where you might pop into a shop and buy, say an mp3 rugs player of a particular brand, you don’t usually do so at a whim (at least not all of us). You’d plan what we want, study the specifications, view one that probably a friend has already bought and then go ahead with the buying decision knowing fully well that whichever shop you buy it from, it will be the same product. Furniture on the other hand requires even more thought to be put into and usually differs in terms of designs and ranges from shop to shop with only a few products available generically. This being a creative industry, catering to the tastes of the multitudes scores a high rank in the furniture trade agenda. This brings us to the issue of time
  • It isn’t a quick job even to go through webshops that have the type of furniture you might be after. Now imagine having to roam around city high streets scouring furniture shops for the same item. Gives a whole new meaning to the term ‘shop till you drop’. Now all of us might not be so selective or even downright picky about our designs, but if we had the opportunity, most of us would like to be at least a little selective and get what suits our tastes best and at the best possible price. Enter the online shopping world. It offers wide selections from across the country at highly competitive prices. No wonder online sales are rising at a much higher rate than offline ones. It really does save time and hassle.
  • Extreme Competition: Economic downturn or not, who doesn’t like a great bargain? We are always on the lookout for good deals where we can save our hard earned dosh. The online marketplace is always an ideal place to look for deals that are the outcome of cut-throat competition between the retailers. The reason for this is the transparency that the internet offers when it comes to comparing similar products and their prices. The terms ‘Going-Out-Of-Business-Sale’, ‘Overstock-Sale’, ‘Summer-Sale’, ‘Winter-Sale’, ‘For-No-Apparent-Reason-Sale’, etc. no longer lead customers astray. Online shoppers have started seeing through the tricks of dodgy retailers for quite some time now. What matters now is the ultimate price for the product and service that is desired, and a few taps on the keyboard and a click or two of the mouse are enough to reveal a lengthy list of comparative pricing for almost everything. An open and honest pricing policy goes a long way in building good, regular customer flow for an online furniture shop. Compare this to shop-hopping in the physical world collecting prices from shop to shop and you would see that what would take days could be done online in a matter of minutes. Of course, it is a bit tricky due to the aforementioned non-standardised nature of the furniture trade but ‘keyword-power’ does come in handy here
  • Smaller Shops, Greater Value: In continuation to the previous point, well-managed smaller online shops are usually able to offer much better discounts and/or service as compared to the retail giants. That is quite in contrast to the physical world shop scenario and is due to lower overheads that the internet offers to the small shop owners. For buyers of course, it’s another win-win situation.